Social Listening

The service known as social listening is a national innovation that combines our experience in business-oriented methods of data analysis, structuring and visualization with the only technology in this country that genuinely allows the retrieval of all relevant public content from the most popular social networks in Bulgaria. In recent years, listening has become a mandatory and highly effective way to track relevant information in the publicly accessible sections of social networks. The service has long been used not only for PR crises but also for the day-to-day activities of marketing and PR specialists and last but not least as the basis for making strategic decisions at the highest management levels.

Social Listening is a tool that provides a clear overview of the dynamics of Facebook, Instagram, YouTube, and Twitter, based on measurable data that may relate to various aspects of your business. The service is developed by and for professionals and aims to provide you with a competitive advantage in the areas of marketing, PR and competitive counter-intelligence.

Unlike other content tracking solutions offered in Bulgaria, that monitor content in limited small portions of social networks, Social Listening is a complete tool that in its scope does not limit the client to any one social network page or profile. On the contrary, the capabilities of our technology allow “listening” to all publicly accessible profiles, pages, posts, comments, and all public content published in social media that might be interesting to your organization.

Similarly to the other services we offer, the data flow is always analysed and organized according to a structure, predefined as per your requirements, so that the data is ready to use with no need for any further processing.