Unmute

A new generation of professional tools for monitoring & analysis of media content.

About us

Media Metrics Ltd. was established in 2009 and is located in Sofia, Bulgaria. Our team consists of young people with solid educational backgrounds and considerable experience in computer technology, business, media and marketing.

Our mission is to develop state-of-the-art business analysis technologies, including, but not limited to, to develop successfully a full range of high-quality professional solutions for tracking, processing, measuring, analyzing and visualizing large volumes of media content throughout the available media channels, under the brand MediaMonitoring.BG©.

We have developed our own innovative technology, which is unique for this country, that allows the extraction of up to 98% of all relevant public content on all Internet websites in Bulgarian, including all leading social networks. We perform content and sentiment analysis in real time, track over 800,000 URLs in Bulgarian, and use 90 parameters for structuring media data.

Our technology and our team of experts will help you make the right strategic decisions based on measurable data.

Media content:

DATA MINING

All media channels

We monitor /Social Listening/ all websites in the entire publicly accessible Bulgarian Internet space, social networks Facebook, Twitter, Instagram /*beta!/ and YouTube, all national and regional print medias, leading TV and radio channels.

All content types

We index and filter all of the relevant media content, nomatter if generated by organizations, medias, or individuals /UGC – Content generated by Internet users on social networks, blogs, forums, comment sections, and other web sites/.
ANALYSIS

Data structuring

We structure each piece of relevant content immediately after indexing, according to multiple parameters, incl. author, time, media channel, source, estimated reach and ad-equivalent /*beta!/, text sample, scanned original & much more.

Content & content analysis

We analyze and tag each individual piece of content at the time of its indexing based on its emotional charge and its contextual relevance to any of your business’ elements – products, quality, prices, competititors… according to your individual needs.
VISUALIZATION

Intuitive UI

We deliver filtered, structured and analyzed data through an in-house developed visualization system, incl. modules for statistical analysis, reports, graphs & many other professional tools available 24/7 from any Internet browser or mobile device.

Consulting

We build accurate, measurable data-based digital strategies, consult our clients in the areas of marketing, PR and digital marketing and implement successful advertising campaigns based on our insider knowledge of your customers’ preferences.

800000

Monitored Bulgarian URL addresses

Media data structuring parameters

100

Translation languages /*beta!/

Successful collaborations in Bulgaria

Advantages

Monitoring of all channels and unlimited number of Internet media

Internet users generated content /UGC/

Social Listening © Facebook, Twitter, Instagram / * beta! /, YouTube

Information concerning yours and / or competitive organizations

Relevancy filter – a news feed incl. only relevant contents

Sentiment and content analysis of each publication

Customized parameters for data organization

Multiple detailed metrics, options for data export and notifications

Statistical and trend analysis panel with chart generator

Newsfeed with an intuitive interface and a functional search engine

Simultaneous translation of the entire system in more than 100 languages / * beta! /

Weekly / monthly analysis with summary, conclusions and recommendations

Services

Collaborations

В At MediaMonitoring.BG© and Media Metrics Ltd. we believe that brilliant products always result from the relentless pursuit of product superiority and quality of service.

Our best work is the result of embracing and implementing different points of view from both inside and outside our company.

Some of our successful cooperations throughout the years are:

“Innovation and technology have transformed our daily lives, our work and communication. Every moment we exchange a huge amount of data in social networks, and knowledge about them has become a force.”
— Iliana Zaharieva - Director of Corporate Communications in Mtel —
“I really don’t want to, but I often take a look at different media charts from MediaMonitoring.BG. Just because things seem understandable this way and, even if you don’t care, you are somehow up-to-date. Unfortunately, in these confused times, if you’re not up-to-date with these things, you’re out!”
— Dimitar Kovachev Funky - Co-founder of Sofia Music Enterprises —
“MediaMonitoring.BG is an indispensable tool for those who need to express the results of their marketing efforts in numbers.”
— Sandra Velcheva - Sports Director of NBL Vivacom —