We monitor /Social Listening/ all websites in the entire publicly accessible Bulgarian Internet space, social networks Facebook, Twitter, Instagram /*beta!/ and YouTube, all national and regional print medias, leading TV and radio channels.
We index and filter all of the relevant media content, nomatter if generated by organizations, medias, or individuals /UGC – Content generated by Internet users on social networks, blogs, forums, comment sections, and other web sites/.
We structure each piece of relevant content immediately after indexing, according to multiple parameters, incl. author, time, media channel, source, estimated reach and ad-equivalent /*beta!/, text sample, scanned original & much more.
We analyze and tag each individual piece of content at the time of its indexing based on its emotional charge and its contextual relevance to any of your business’ elements – products, quality, prices, competititors… according to your individual needs.
We deliver filtered, structured and analyzed data through an in-house developed visualization system, incl. modules for statistical analysis, reports, graphs & many other professional tools available 24/7 from any Internet browser or mobile device.
We build accurate, measurable data-based digital strategies, consult our clients in the areas of marketing, PR and digital marketing and implement successful advertising campaigns based on our insider knowledge of your customers’ preferences.
Media monitoring (also known as media content monitoring and analysis) is a service that allows marketers and PR professionals to define in detail and measure quantitatively and qualitatively relevant media trends and dynamics, their competitors and customers, their actions and perceptions, as well as their overall position in the public area.
The Social Listening service is an innovative service at the national level that combines our experience in business-oriented methods of data analysis, structuring and visualization with the only technology available in this country for the extraction of unlimited volumes of client-relevant content from the most used social networks in Bulgaria.
Our team carries out professional marketing research based on large volumes of structured media data (incl. content generated by Internet and social network users). The data is subjected to rigorous quantitative and qualitative analyses, thus providing a wide range of applications to answer questions related to defining trends, views, perceptions, etc.
In partnership with well-known local experts with long-standing academic and professional experience, we build precise and measurable data-based digital strategies, and consult our clients and partners in the fields of marketing, PR and digital marketing. Thus, we carry out successful advertising campaigns based on our media knowledge and the preferences of your customers.
MediaMonitoring.BG © is developing a beta version of its WHITE LABEL program designed to meet the needs of media, PR, advertising and marketing agencies that would like their own brand to provide their customers with high-quality solutions for monitoring and analyzing media content, published on social networksand the Internet, as well as in print and broadcast media.
Do you believe that you can use our services and products within your contact network? Become a brand ambassador of MediaMonitoring.BG ©, signing up for our free network marketing program! We can provide training and presentation materials, conference and office space, and everything else that would allow you to present our services in a professional environment.