Media Monitoring

Media monitoring (also known as media content monitoring and analysis) is a service that allows marketers and PR professionals to define, measure and analyse in detail relevant media trends and dynamics of their work, the actions of the competition, their clients and their perceptions, as well as their overall position in the public area. In recent years, media monitoring has become a mandatory and highly effective way of monitoring relevant information in the public area. The service has now long been used not only for PR crises but also in the day-to-day operations of marketing and PR specialists, and last but not least as a basis for making strategic decisions at the highest management levels.

In some private cases, these goals can be achieved by delivering an inbound data stream in raw form (the so-called media clipping) through an external contractor, followed by in-house processing, sorting, analysing, and visualization. Although relatively effective for micro- and small organizations, whose marketing and PR activities do not provoke a large volume of media content, this approach sharply loses its practical value for organizations, whose work involves more substantial information exchange. Most medium and large companies which develop their own brands and position their end-user products and services, recognize the need for accurate and reliable metrics to evaluate and quantify their marketing and PR activities.
Any organization, whose goals and interests might be affected directly in some way by what users are reading, viewing, listening to and commenting on in the public area, can be our potential partner.

MediaMonitoring.BG is a professionally integrated solution for monitoring and analysing large volumes of media content, as well as an indispensable, value creating tool that will help your marketing and PR specialists to work faster and more efficiently. In addition to covering all national and regional print editions and the leading radio and television channels, MediaMonitoring.BG© also possesses its own unique technology to extract customer-related content from any publicly accessible Internet sites in Bulgarian.

In recent years, Internet has become the channel boasting the greatest increase in terms of audiences and content. Globally, Internet advertising has grown progressively at the expense of traditional channels and that is a clear indicator of its growing importance to businesses around the world. Unlike all the other Internet monitoring models, widely used in recent years, that do not allow the coverage to exceed a certain number of monitored webpages, our technology allows us to capture all relevant content from all webpages in Bulgarian, as well as from all their internal sections. For example, in addition to a certain news publication about your business, we can provide you with all the other content in connection with that, regardless of where it was published – in the morning newspaper online edition, on news websites, forums, blogs, comment sections, or somewhere else. Such comprehensiveness allows for the representativeness of the data and subsequently makes the inferred trends truly relevant to the real market situation and dynamics.

With MediaMonitoring.BG© you can:

Learn from one place the entire or just the most important public information related to your business
Understand better your customers, market and competition, by possessing comprehensive media data, which is always delivered in a structured and ready-to-work form
Quantify the perceptions of Internet users regarding all aspects of your and / or competitors’ business activities – brands, products, services, quality, prices, service, points of sale and many other metrics applicable to your individual needs
Discover trends with the help of professional statistical tools
Analyse the effectiveness of your marketing and PR strategies
Spot early signs of threats and opportunities on your market
Report feedback on the performance of advertising and PR campaigns, events and various marketing activities
Explore, without additional expense, interesting business relations by conducting comprehensive media and consumer surveys, benchmark analyses and many other “one-click” reports, thanks to the adequately structured incoming data we provide

Functionality and options:

All media channels: Internet, print, TV and radio
Unlimited number of monitored media on Internet
User Generated Content (UGC)
Unlimited number of parameters for organizing the extracted data
Real-time sentiment and content analysis
(* beta!) Simultaneous translation in more than 100 languages
Integrated solution for visualization and analysis of data
Multifunctional dashboard with newsfeed, statistical analysis and trend extrapolation tools, chart generator and many export options

Please contact us for inquiries regarding our services and prices.
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