In some private cases, these goals can be achieved by delivering an inbound data stream in raw form (the so-called media clipping) through an external contractor, followed by in-house processing, sorting, analysing, and visualization. Although relatively effective for micro- and small organizations, whose marketing and PR activities do not provoke a large volume of media content, this approach sharply loses its practical value for organizations, whose work involves more substantial information exchange. Most medium and large companies which develop their own brands and position their end-user products and services, recognize the need for accurate and reliable metrics to evaluate and quantify their marketing and PR activities.
Any organization, whose goals and interests might be affected directly in some way by what users are reading, viewing, listening to and commenting on in the public area, can be our potential partner.
MediaMonitoring.BG is a professionally integrated solution for monitoring and analysing large volumes of media content, as well as an indispensable, value creating tool that will help your marketing and PR specialists to work faster and more efficiently. In addition to covering all national and regional print editions and the leading radio and television channels, MediaMonitoring.BG© also possesses its own unique technology to extract customer-related content from any publicly accessible Internet sites in Bulgarian.
In recent years, Internet has become the channel boasting the greatest increase in terms of audiences and content. Globally, Internet advertising has grown progressively at the expense of traditional channels and that is a clear indicator of its growing importance to businesses around the world. Unlike all the other Internet monitoring models, widely used in recent years, that do not allow the coverage to exceed a certain number of monitored webpages, our technology allows us to capture all relevant content from all webpages in Bulgarian, as well as from all their internal sections. For example, in addition to a certain news publication about your business, we can provide you with all the other content in connection with that, regardless of where it was published – in the morning newspaper online edition, on news websites, forums, blogs, comment sections, or somewhere else. Such comprehensiveness allows for the representativeness of the data and subsequently makes the inferred trends truly relevant to the real market situation and dynamics.